As you guys may have seen on my IG stories, Dallas last week was so much fun. I drove up there with blogger and real life bestie, Elly from Uptown with Elly Brown. We shared many laughs, talked about life, went to the mall; because no Lilly & Elly trip is complete without a stop at the mall. And got lost about a hundred times lol! But most of all we learned SO much!
This world tour was by far the most informative and educational blogging/business conference I’ve ever attended. I came out of there feeling so empowered and ready to take my business to the next level. I’ve also been eager to share all I’ve learned with you, but wasn’t quite sure how to go about sharing SO much without completely losing my mind. My notes are never ending + it would be way to difficult to categorize it all without confusing myself. So without further adieu, and in no particular order, here’s the blogging tips I learned at the Chloe Digital World Tour. Spoiler alert!! This isn’t just for beginners. These blogging tips ALL apply to you! So read from top to bottom.
Getting started: Getting started is both the easiest and hardest thing when starting a blog. You either dive in head first or question and doubt yourself a million times before taking the plunge. And even after taking the plunge, there will be seasons when you question it all and start asking yourself things like “what am I even doing”. Thats ok, you should in fact be asking yourself these questions.
Why are you doing this? What’s the reason behind running your business? Reevaluate. Where do you want to take your business? Is this just a fun hobby or are you willing to commit every possible hour to creating something great? Are you willing to put in the work to create and maintain your brand?
If it matters to you, it matters to your audience. Have you ever created content just to discard it or never post it because you think “no one cares” to read or watch it? Definitely happened to me more than I’d like to admit. But, we must remember, intuition isn’t very useful when running a business. You have to try it to see if your audience is interested. You do not have to be an expert to write about something. Maybe just bring up the topic and start the conversation. This creates a safe space for your community to discuss a particular topic, and you never know, there might be a lot more people out there who totally want to hear what you’ve got to say.
Research before taking action: Try products and learn about it before you share it – There’s nothing worse than sharing a product or brand just for the sake of content. Do your homework, learn about said brand. Try it for yourself before sharing it with the world. Only then will your opinion be authentic. And trust me, your readers will know the difference.
Diversity & Inclusion… Make an effort to speak to diversity. Chances are not everyone who is landing on your blog looks like you. Make sure everyone who comes to your site feels included. This is the only way they will want to stay or even come back. Maybe add a second option for a different group of people in one post. For example, a makeup tutorial, don’t cater only to the girl that looks like you. Include options for the lighter skin girl, for the girl dealing with acne, etc.
Aim for authenticity ALWAYS!- Will your blog posts, IG stories and in person conversations show the same personality? If the answer is no, maybe you’re not being authentic all around. There’s a super saturated sea of influencers out there, but there’s only one YOU!
Build credibility: If theres’ something you’re passionate about. Share it and write about it more than once. Consistency builds credibility.
Write longer posts: This helps with your visibility on Google. Try less images and more text. A blog post with 300+ words has a greater chance to appear at the top of a google search than say one with 200-.
Make sure all images serve a purpose and have value– This is a mistake all bloggers have made at some point in their blogging careers. DO NOT use more than 6-8 images per post. Not only is it repetitive, but it can potentially slow down your site’s load time. Variations of the same outfit against the same wall serve no value. Make sure each image is different than the last. Each image should be able to stand alone and tell it’s own story.
Know your numbers. Study Analytics– Guys this is a BIG one. I can’t tell you how many bloggers I’ve come across that either had no idea what analytics were or never ever even looked at them! You have to study those. Pay attention to what works for your readers. What are they clicking on. Which posts are they reading the most or the least. What time of day are they most active on your site. So many great insights that you have to pay attention to if you want to run a successful blog.
Embrace Platform Change- Social platforms are forever changing. Take instagram for instance. They have rolled out so many new features in just the last year. You’ve gotta embrace all new features. Do more stories, lives, IGTV…Your readers crave newness. They are expecting you to create and use these features. Make your brand grow along with these changes. If you don’t, chances are your readers will move on to the next influencer who’s actually utilizing them all.
Focus on your website- Probably one of the best blogging tips I can give you. DO NOT put all of your focus on Instagram. So many influencers are under the impression that they do not need an actual space on the internet to be, well, an influencer. And perhaps you don’t. But if you want to run a business that will keep on growing, PLEASE get yourself a website. Like I mentioned up there↑, Instagram is an ever-changing platform. We don’t know what will come next. For all we know they can decide to shut down tomorrow. What will you do then? Where will your followers go find you? Will that be the end of your business? – Purchase your domain, hire someone to build the website of your dreams and go hustle! Cause that little corner of the internet will be yours forever!
Create a newsletter & grow your mailing list- Very important friends! As with Instagram or another social media platforms that can be gone tomorrow, your site might crash unexpectedly. And we all know how scary that is. Having a mailing list is the best way to keep your readers informed when there’s no other way. If your site suffers technical difficulties you can instantly send an Emil to all your loyal readers informing them of the issue. Rather than have them wonder where in the world you went. Plus, an email list helps keep the traffic to your site nice and steady.
Create a community, not a following- Holy grail of blogging tips! I can’t tell you how many times I heard this in just one day. From talent managers, OG bloggers & PR people themselves. A huge following might make you look like a big deal, but there’s nothing worse than having a large following and delivering poor metrics to a brand. Be relatable, treat your followers like friends. Make them feel important. It’s better to have 15k followers who actually engage and trust your content & opinion, than 100k who leave comments like “SO CUTE” “#goals” or “I LOVE”. Brands are paying you for the community you reach.
Ask yourself this question before posting- I know it’s easy to get a bit impatient when you have nothing to post. This shouldn’t be an excuse for just throwing something together and calling it a day. Always ask yourself “what is the value of this post” Is it helping anyone? Is it converting sales? Is it evergreen? Your readers time is valuable, don’t waste it.
Measure your power & show deliverables- Save DM’s & emails from your readers thanking you for recommending a certain product, telling you how much they love the bag you told them to buy etc. Then show them to brands who may be interested in working with you. This will show them your power of influence.
Respond to emails within 24 hours- Brands hate waiting on you, and delayed replies make you look very unprofessional. Even to those you are not interested in, kindly say you’re not interested an move on. You never know what PR company or brand that same person will be at next.
Send thoughtful pitches- How is your work going to benefit them in terms of following, engagement, sales & exposure. Always include demographics.
Never make promises, but do overdeliver- Never promise something you can’t deliver. In other words, don’t bite more than you can chew. But do overdeliver when it makes sense. Do more than what they asked you to do. They’ll see that you love the brand beyond it being just a sponsored post.
DO work for free– Free collaborations with brands that are on brand with your own and you really love are ok. This will create a relationship with said brand and could potentially lead to paid collaborations. Especially if you overdeliver;)
The brand is your client– The brand you are working with is YOUR client. Treat them as such! Think about a brand you’ve hired before, they did a bad job, would you ever hire them again?…To be continued
Ok guys, this post turned out way longer than I had anticipated. I’m going to stop it here and continue on a part 2 next week. There’s still so much I want to share. In the meantime, hit me up with any and all questions you may have. I know most of these blogging tips don’t necessarily go in-depth, so I’m here to answer everything I can.